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Thinking about raising my rates, demand skyrocketing

I am thinking of raising the amount I charge for my personal training services.

The reason is more of matter of time availability. Right now I am SUPER busy working my proverbial butt off for multiple clients, and while I am enjoying what I do work wise, I am discovering I have very little free time to relax, exercise on my own (without clients), and even find quality time for friends, family, etc.

eg. I want to go camping and canoeing sometime this summer but I am not sure how I am supposed to schedule a vacation when I have difficulty saying "No" to clients. (I am very customer oriented, always wanting to make sure my clients are happy.)

It really is an issue of "too many clients" so I am wondering if maybe I should raise my prices for personal training.

I don't want to raise my prices for archery, swimming, boxing lessons because I enjoy those ones too much. But I am very tempted to raise my personal training rates and see what happens.

Right now I am charging $35 per hour (but there are discounts if people buy packages of hours like 25, 50 or 100).

The other option is for me to simply stop accepting new clients. Unless its for a specific time slot I need to fill.

There are admittedly lots of other personal trainers in Toronto, and I suppose I could also turn clients away and send them to other personal trainers... But I've never seen those people work, I have no affiliation with them, and while I probably would earn a commission for every client I send someone else I just don't feel comfortable doing all that when I cannot guarantee the quality of the trainers I might be sending people to.

Another thing I suppose I could do is hire a secretary. That would lower the amount of work I need to do on the website, managing incoming requests, etc. And it would free up extra time for me to both manage my personal life and have more "me time" for exercising.

For now I think I will continue on "as is" and look into the secretary angle. I might raise my rates in August or September, but maybe by then demand may have quieted down.

Personal training is a bit of a seasonal occupation, I must admit. January is a good time to get new people who make New Years Resolutions, but it is the Springtime when people really start wanting to lose weight because they want to get ready for Summer.

For now I shall wait and see.

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