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Showing posts with label Notes. Show all posts
Showing posts with label Notes. Show all posts

The 1000th Post of Cardio Trek

CardioTrek.ca recently surpassed 3.12 million visitors, but that is not the big news. This post is the 1000th post on www.cardiotrek.ca.

Yep. 1000.

Not bad, in my opinion.

I started teaching archery in 2009, but the business grew so fast via word-of-mouth that I eventually realized that I needed a dedicated website for it. So I started the website in December 2011, later got my personal training certificate because I wanted to be a "certified personal trainer" (the whole certification standard for personal trainers is bogus and meaningless by the way, what really matters is professionalism and experience, and I built my business gradually over time, capitalization on the idea that every blog post I did was building my business.

And it worked. I quit my other job and took up teaching sports full time, expanding to teaching boxing, swimming, ice skating and general personal training.

Eventually, because archery was so popular, I stopped teaching the other sports and focused solely on teaching archery. Which is part of the reason why most new blog posts on CardioTrek.ca are now about archery. That is my primary goal now and I no longer worry about trying to get boxing, swimming, ice skating or personal training clients.

I also have habitually accepted sponsored guest posts, creating a secondary source of income from the website, due to the site's popularity. I consider that to be a bonus that helps pay for my son's university tuition.

And finally my website is on the verge of going full circle... Where once upon a time I quit my job and took up personal training full time, at some point in 2024 or 2025 I expect to be quitting this job and taking up writing full time. My book sales are tripling or more each year, and if that trend continues then I will be able to quit my job again near the end of 2024 or the start of 2025 and focus solely on writing.

Writing 1000 posts over roughly 10 years wasn't easy either. Eg. In January 2013 I wrote 50 posts in just one month. That is 1.6 posts per day.

I kept writing 100+ posts per year for several years, but eventually in 2017 (when my son was born) it dropped to 60 per year. Then 50 in 2019 and 40 in 2020. (2020 was a bad year for many reasons.) Starting in 2017 I also started taking my fiction writing career more seriously, so between taking care of my son and writing fantasy books it was really no surprise that the number of posts tapered off.

And now here we are. August 2021 and I have written 1000 posts in less than 10 years. (Not true, a small percentage of them were sponsored guest posts by writers just wanting to advertise something.)

Still, this post is mine, and it is officially the 1000th post.

Note - I might retroactively go back and add posts to May, June and August to bring the total number of posts per month to 5 each. You may have noticed that some months have exactly 5 posts or exactly 10 posts. I just like having round numbers. I admit I am a perfectionist who likes symmetry.

And we archers tend to be perfectionists. ;) 

See Also

The 500th Post

The 700th Post

2021 is Fully Booked for Archery Lessons - Prebook for 2022

Hello Toronto!

Bad news if you wanted to book archery lessons in Toronto for August, September or October of 2021. I am already fully booked and am no longer accepting new students for this year.

I am currently accepting new students for 2022. If you want to book for 2022 you should contact me now (if you know what your schedule will be like in the coming year), or if you're not sure what your schedule will be like in 2022, then I recommend contacting me in February or early March if you want to get your preferred time slots (before things start booking up).
 
I am expecting 2022 to be a very busy year for me.

If you have any questions feel free to ask.

Have a great day!

 


Limited Archery Time Slots Left / My Writing Career

Due to COVID I am going to be restricting how many students / time slots I teach this year during August, September and October. It isn't a matter of time constraints, I am available, but I am putting a limit on the total number of archery lessons I am willing to teach this year.

So my advice is that if you want archery lessons between now and the end of the season you need to contact me sooner rather than later and hope that there is still time slots available and I haven't reached my "quota" for the year.

Basically the point I am trying to make is that this year, due to COVID, I am setting a quota for the maximum number of lessons I am willing to teach. So if you want archery lessons in Toronto then you should email me today and start booking.

If you wait too long you might have to prebook for 2022.


My Writing Career

In related news, my book sales during 2021 are expected to triple my 2020 book sales, which tripled my book sales from 2019, which in turn dectupled my 2018 book sales... So if you can do math that means my book sales are up by a factor of 90 in the past 3 years.

If my book sales continue to triple annually I will be able to quit my day job (teaching archery) and focus on writing books sometime in 2025.

Now don't get me wrong, I love teaching archery. Absolutely love it. But there are days when I would love to just sleep in, spend more time with my wife/son, and focus on writing instead.

Teaching archery, and being good at it / able to make a living doing it, has given me the freedom to pursue my writing career during the cold winter months when very few people in Toronto ask for archery lessons.

Becoming a full time professional writer is the dream of pretty much every writer. I love archery and I love teaching it, but I foresee a time when I will just jack up my prices and only teach on 1 or 2 days per week so that I can focus my energy on writing.

Or quit teaching archery entirely and focus solely on writing. In addition to getting an annual tripling in book sales I keep getting 4 and 5 star reviews, so that's always a nice feeling to know people really like my writing. Cannot complain about that.

And what is the content of my writing? I mostly write heroic fantasy featuring, you guessed it, archery.

You can find my books, available in trade paperback and ebook formats, at amazon.com/author/moffat. I expect to be releasing audiobook versions in 2026 if my book sales continue to go up at the current rate. Hardcover versions of the novels are also expected sometime. If you have the paperback ISBN numbers you can order my books from your local bookstore.

Pride in my Archery Students

Personal Note

I feel an almost fatherly pride when I see my archery students excelling at the sport.

And I get that sense of pride whenever I see my students returning again and again to the archery range, becoming almost religious about practicing. They're not there for lessons any more. They're there to practice because they love the sport.

It doesn't matter whether they had 3 lessons, 10 lessons, or whatever. It is good to see them out there practicing, and knowing that I had a hand in their tutelage is a matter of personal pride for me.

And as my son grows and is already obsessed with archery, I look forward to seeing him grow and shooting. I want to note that I am not forcing archery upon him. He is naturally obsessed with it because he gets to see both of his parents shooting and he wants to do it too.

Even if by some chance in the future he gets bored of archery (which I highly doubt will happen), it won't matter. Because I will still be proud in the knowledge that when he was 2 - 4 years old he was obsessed with the sport and wanted to shoot "bow arrow" with daddy as often as he could.

HAPPY FATHER'S DAY!

PS. The photo below of my son is from February 2021. I remember that day fondly. The stonework in the park looked a bit like a castle, so we were playing with his bow and arrow in there. (With all the heat lately that snow looks wonderful.)

 


Vaccinated! Finally! Archery Lessons starting in June!

I got my first shot of Moderna today and I am pleased to announce that I will resume teaching archery on June 2nd when the current lockdown/stay-at-home order in Ontario ends.

Various archery students have been contacting me since January asking for archery lessons, but due to the cold winter weather + lockdown measures I have been unable to teach.

My vaccination also lined up nicely 8 days before the reopening so I happy about this new turn of events. Thanks to the new stage one reopening of sports areas (tennis courts, golf courses, archery ranges, etc) plus my vaccination I can now say with more confidence that I am finally able to teach again.

People interested in archery lessons in Toronto are invited to browse my rates and let me know which days they are looking to book lessons.

And it couldn't come soon enough. While I enjoy gardening in my backyard, I clearly need to get out more! Just look at those trilliums and ferns. They are doing just fine without me! 😋


2020 was a Weird Year...

We all know that 2020 was a strange year. COVID and the resulting lockdowns threw many industries into a state of disarray and chaos. Now that it is 2021 we can look back on the chaos that unfolded and see how it affected personal trainers and gyms.


Toronto Gyms during 2020

Many Toronto gyms that shut down during COVID I suspect are no more. People cancelled their gym memberships, the gyms were unable to pay the rent, and many of those that had expensive rent / not enough people paying for gym memberships are long since gone.

Good riddance to some of them honestly, because many of the gyms out there are in the habit of ripping off their clients and trying to sell them on $100 per hour personal trainers (meanwhile the personal trainer working for such gyms are getting paid less than $20 per hour).

Ultimately that is bad for the client because they're paying way more for a personal trainer than they should be.

It is bad for the personal trainer because they're being paid barely more than minimum wage.

And it is bad for the reputations of personal trainers in general, thus hurting the industry.

Thus I for one applaud various gyms being forced out of business. Maybe then they will finally rethink their business model and make a business model that is based on charging a fair price and not gouging their clients with ridiculous rates.


Personal Trainers during 2020

For myself it was a huge damper on the number of archery lessons I was able to teach during 2020, but it ultimately led to me finally making a change I had been wanting to make for years.

In 2020 I switched to only teaching one-on-one archery lessons.

This change was important to me because I find teaching is far less stressful when only teaching one student at a time, but I also find that students learn more when they have one-on-one instruction.

Thus it is good for me and good for students.

One-on-one lessons also meant it was safer with respect to physical distancing.

Previously I was also teaching two or three people at a time (often couples, siblings, friends), and while I did enjoy teaching many of those students it was still more stressful for me to be teaching people in small groups like that. Many years ago I even tried teaching 4 people at once and quickly determined that people got distracted too easily when they were in a group of 4 or more, and that teaching such a large group is both very stressful and potentially dangerous.

Honestly, teaching large groups is a bit like herding cats. If I was to ever teach a large group like that I would rather hire extra instructors to help me teach the lesson. (Some of my former students I think would be good at teaching, given the opportunity.)

Anywho, back to the issue of COVID and 2020...

Some personal trainers switched to teaching online during COVID, using Zoom or similar websites/apps to teach. Eg. A colleague of mine switched to teaching her dance classes online via Zoom.

However while teaching dance classes might work well for some types of personal trainers or instructors, for other instructors it doesn't translate well to be teaching swimming or boxing or archery via Zoom. Yoga isn't so bad, perhaps because people are used to watching yoga videos, but it is still better in person.

Thus I suspect that many personal trainers during 2020 switched careers. Speaking for myself I know I did a lot more writing and focused on being an author during 2020. As of January 1st 2021 I have published 7 new books in the past 12 months, and I have 5 more books coming out later this year.

I suspect that many other personal trainers have switched careers during 2020, switched to teaching online, or possibly even retired from the business.

Going forward I suspect that this may be an opportunity for archery instructors like myself and people who teach sports / outdoor physical activities. People during 2021 are going to want more outdoor activities. They're going to be in high demand.

Thus personal trainers / sports instructors like myself may find themselves swamped with requests for lessons / activities. Especially as we near herd immunity when more people are vaccinated.

I expect a lot of people will be signing up for archery lessons in Toronto this year. Especially for the summer months of June, July and August. I am still offering lessons from May to November this year, but I expect June, July and August to be the busiest time of year for outdoor activities.

September and October are technically my favourite time of year to teach outdoors, weather wise. Not too hot, not too cold. Not too windy or wet. Just perfect.

Anyone wanting to sign up for archery lessons for Spring, Summer or Autumn should email me and ask about availability. Right now is the best time to ask. If you wait until June to ask I might be fully booked on certain days.

Good Riddance 2020!

 What a horrible year 2020 has been!

I hope 2021 is better. There is certainly the chance it could be worse... COVID could just be the tip of the iceberg in terms of craziness happening in 2021...


Have a Hopeful and Happy New Year!

Merry Christmas 2020!

Merry Christmas!

From our family to yours, we wish you a safe and joyous holiday season.

Sincerely,
Charles Moffat & Family
CardioTrek.ca

PS. And a Happy New Year in 2021!






And for your amusement:




Second Wave of COVID, still open?

 At this time I am still accepting new archery students, but I am being pickier about who I am accepting with respect to students.

Depending upon what happens with future lockdowns I may end up suspending lessons until after any such lockdown. I am expecting the schools to get shutdown any day now because it is obvious that the province of Ontario has not figured out a safe way to reopen schools.

If they shut down the schools but maintain Stage Three then I will continue to offer lessons. If the province decides to do another big lockdown, going back to the same conditions we had in March then any remaining lessons might end up being delayed until Spring 2021.

Knowing this I totally get why some potential archery students might just decide to delay their archery lessons until 2021 in the first place... Whilst some others might prefer to have them now because they're hoping to learn archery for hunting purposes, in which case the argument is the sooner-the-better. A percentage of my students these days want to learn bowhunting because they're worried about the COVID shutdowns causing the equivalent of the Great Depression and food shortages.

Basically everyone has their own reasons for learning archery. Some people are just bored of being at home all of the time because they work from home these days and they just want to get outside and do something fun.

Fun and potentially useful? Yep, good to go.

Of course there is also the people who just have always wanted to do archery and they just keep procrastinating. Always a new excuse for procrastinators. If you're a procrastinator then you're probably thinking of an excuse right now while reading this.

But if you cannot think of a good excuse maybe now is the time to do.

Email cardiotrek@gmail.com to sign up for archery lessons in Toronto today. :)

In unrelated news check out the interesting and cool decorative arrowheads below. One of the archers I know makes them as a hobby.



Archery Trick Shooting


 My new article for Archery Focus Magazine is now available as of September 1st 2020. The topic is "Archery Trick Shooting". Unfortunately I am not posting it here. You will just have to visit the Archery Focus website and read it there.

Also kudos to fellow Toronto archer Crispin Duenas for his review of the BOWdometer.

An one year subscription to Archery Focus Magazine is $32 USD and gets you access to their back catalogue of magazines. Learn more by visiting archeryfocusmagazine.com.

Happy Shooting!





PS. You can also view my past articles for Archery Focus Magazine in the following issues:

  • "Marketing Strategies for Archery Coaches", July 2017.
  • "A Lesson in Adaptive Archery", July 2018.
  • "Teaching Archery Through Narratives", November 2018.
  • "Rinehart Target Balls (and Alternatives)", January 2020.

New Archery Lesson Rates

Morning / Afternoon Rates (No Evenings)

1 Student, Weekdays or Weekends
$70 for 90 minutes; 3 Lessons - $200; 5 Lessons - $320; 10 Lessons - $620.


Notes

My new rates are effective as of July 8th 2020. See my Older Pre-COVID19 Archery Rates.

I no longer offer pairs/couples or groups of 3 lessons. All lessons are now one-on-one.

Older archery students from 2019 or earlier who are returning for more lessons get a discount. Ask for details.

Please be advised that I no longer offer evening time slots.

Ask about my 10% Seniors Discount if you are over 65. Ask about my 10% Veterans Discount if you are a former or current member of the Canadian Armed Forces. (Discounts are not cumulative.)


Email cardiotrek@gmail.com to Schedule a Lesson.
Notice
Anyone who previously purchased an Archery Gift Voucher for single, pairs or group lessons will still have their gift voucher honoured and as previously announced I have extended the expiration date for Gift Vouchers due to COVID19 throwing a wrench into the scheduling of lessons during 2020. See Gift Voucher Extension of Expiry for more details.

Anyone wishing to purchase Archery Gift Vouchers can still do so and the expiration date is similarly extended, but they can only purchase gift vouchers for one-on-one lessons at this time. No pairs or group lessons.

Older / Pre-COVID Archery Rates

I have decided to update my archery lesson rates due to COVID and have made some other changes.

For record keeping further below are my older "pre-COVID19" rates for archery lessons. My new archery rates are listed on my archery lessons in Toronto page.

Starting in July 2020 the new archery rates come into effect.


Weekday Morning / Afternoon Rates (No Evenings)

1 Student
$60 for 90 minutes; 3 Lessons - $170; 5 Lessons - $270; 10 Lessons - $520.

2 Students
$80 for 90 minutes; 3 Lessons - $225; 5 Lessons - $360; 10 Lessons - $700.

3 Students
$100 for 90 minutes; 3 Lessons - $285; 5 Lessons - $450; 10 Lessons - $880.

Weekend Rates

1 Student
$90 for 90 mins; 3 Lessons - $255; 5 Lessons - $405; 10 Lessons - $780.

2 Students
$120 for 90 mins; 3 Lessons - $337.50; 5 Lessons - $540; 10 Lessons - $1050.

3 Students
$150 for 90 mins; 3 Lessons - $427.50; 5 Lessons - $675; 10 Lessons - $1320.


New Changes


My new archery lesson rates come with some big changes.

#1. No more different rates for weekdays and weekends. One rate regardless of the day of the week.

#2. No more pairs/couples or groups of 3 lessons. All lessons going forward are one-on-one. Doesn't that mean I am making less money? Yes, yes it does. Teaching 2 or 3 students at once is definitely more profitable, but due to COVID I will no longer be teaching any kind of pairs/group lessons.

#3. Compared to my old weekday rate my prices are going up by $10 per lesson. Compared to my weekend rate my prices are going down by roughly $20 per lesson. The new base price for a single lesson is $70.

#4. In previous years due to sheer demand I charged a 50% premium for weekend lessons, hence the price differences listed above for the older rates. Due to COVID19 the demand has pretty much disappeared. Not a lot of people are looking for archery lessons any more.

#5. See my new archery lesson rates to see the changes.



COVID Themed Archery Targets

For your amusement / archery practice.


GIFT VOUCHER, Extension of Expiry Date due to COVID


1. Gift Voucher Expiry Extension

Anyone who has an older Gift Voucher for Archery Lessons from Cardio Trek which was set to expiry during 2020 can still redeem their Gift Voucher in 2021.

I am extending all such older gift vouchers which would be expiring at any time during 2020 so that they now expiry in December 2021. (I may amend this later if the Covid Crisis + Lockdown lasts into 2021, although I doubt that will happen. I am currently expecting to be teaching archery lessons as soon as September 2020.)

2. New Expiry Policy

Where previously Gift Vouchers had an expiry of 18 months, giving recipients a sum of 1.5 years to redeem the gift voucher before it expires, starting immediately new Gift Vouchers will now have a 30 month (2.5 years) period before they expire. That should cover the duration of the COVID Lockdown and then some extra.

Notes

If anyone has any questions about Archery Lesson Gift Vouchers feel free to ask by emailing cardiotrek@gmail.com.

If you are really anxious to begin learning archery NOW I can recommend the following:

  • "Precision Archery", an impressively good book by Steve Ruis and Claudia Stevenson.
  • "Archery Focus Magazine", edited by Steve Ruis (with articles by myself and other archers).



Temporarily Closed For Business

Due to the Coronavirus Outbreak my archery lessons are temporarily unavailable.

I am going to be using this break to spend time with family, work on some writing, read a few books (currently I am reading the Witcher series and also a series of books by British writer Anthony Ryan, which I totally recommend people check out), and perhaps do some woodworking/bowmaking.

I will also be working on writing a new magazine article for Archery Focus magazine.

Whenever the virus outbreak gets sorted out I will be resuming my normal routine of archery lessons, but for now I suppose I am on an "extended vacation".

So for now my bows are just going to hang for a bit until they are ready to be used again. (Asides from me getting some personal practice, of course.)

Get your True Love an Archery Lesson for Valentines

For a limited time, between now and February 14th 2019, I am offering a discount on people purchasing a single archery lesson for 1 or 2 people.

Weekday Rates
  • 1 Student, $55 for 90 minutes
  • 2 Students, $75 for 90 minutes

Weekend Rates

  • 1 Student, $82.50 for 90 mins
  • 2 Students, $112.50 for 90 mins 

The archery lesson in question does not take place on Valentines Day (like many people I am busy that day).

You or your Valentine can schedule the archery lesson any time before its expiry on August 31st 2021. The person receiving it has approximately 18.5 months to redeem it.

Simply print out the Valentines Gift Voucher shown below, fill out the appropriate names and add the Gift Voucher Number. Email cardiotrek@gmail.com to purchase a Gift Voucher Number.

If you want more than just 1 archery lesson check out my discount rates for people wanting 3 or more archery lessons in Toronto.

Have a Happy Valentines Day!


My 4th article in Archery Focus Magazine

My 4th article in 'Archery Focus Magazine' is now available as of today.
 
The article in question focuses on portable archery targets, Reinhart Target Balls in particular, and alternative methods of making portable targets. The article also covers the types of activities target balls can be used for and a few tips.

For those people interested 1 year and 2 year subscriptions to Archery Focus Magazine are $32 / $54 USD respectively and include digital access to all previous magazines dating back all the way to 1997.

My previous articles in Archery Focus Magazine include:
  • "Marketing Strategies for Archery Coaches", Archery Focus Magazine, July 2017.
  • "A Lesson in Adaptive Archery", Archery Focus Magazine, July 2018.
  • "Teaching Archery Through Narratives", Archery Focus Magazine, November 2018.
 



People looking for archery lessons in Toronto starting in Spring or Summer 2020 are welcome to contact me to book lessons. My availability is limited so it is recommended people contact me sooner to get their desired time slots.

Merry Christmas from Cardio Trek!

Merry Christmas!

From our family to yours, we wish you a safe and joyous holiday season.

Sincerely,
Charles Moffat & Family
CardioTrek.ca

PS. And a Happy New Year!






And for your amusement:










Prebook Weekend Archery Lessons for 2020 and Get 10% Off

Hello Would-Be Archers (and Returning Archery Students)!

Are you looking to prebook weekend archery lessons for 2020 ?

Well, good news. Book now and you can get 10% off the weekend rate for archery lessons*.

* Notes
  • Offer only applies to weekend archery rates.
  • Offer applies regardless of whether a person is signing up for 1 lesson or 10.
  • Offer can also be used to purchase archery lessons as a gift for a friend or family member. Ask about my Archery Gift Vouchers.
  • Offer is good until December 31st 2019. After which normal rates apply.
  • Offer does not stack or combine with other discount offers for Seniors or Canadian Military Veterans.
  • Offer only applies to archery lessons beginning in 2020, from January to December 2020.

So for example if you signed up for 10 weekend lessons (normally $780) the price would be $702 instead.

50 lb Horsebow balanced on three arrows. Just waiting to be shot.

The 2019 Seton Archery Tournament

The 2019 Seton Archery Tournament is tomorrow.

When - Saturday, July 6th 2019.

Where - Located at the Toronto Archery Range, located within E. T. Seton Park.

Maps and Parking Info is available at:


Who - Local archers from the GTA will be competing. International archers welcome.

What Styles - Traditional Barebow, Olympic Archery, Compound Archery categories.

What to Bring - Your bows, arrows, archery equipment, and food/drinks to share. There will be a potluck picnic and BBQ.

Want More Info?

Visit https://www.facebook.com/events/1114323525427983/ to learn more about the 2019 Seton Archery Tournament.

 This is the 3rd tournament of its kind thus far. The first two were in 2016 and 2018. In 2016 I took 2nd place in the compound division. In 2018 I was a judge. I have given thought to participating in a different category this year (so that I can eventually win in all 3 categories), but I might just spectate instead as I have been planning on bringing my 2 year old son with me tomorrow and he can be handful.

My wife however is thinking of participating in the barebow category. So we shall see what happens. She could compete and I could watch the toddler.

Later today I am going to an event that will last until later in the evening and I expect to be quite exhausted tomorrow, so most likely I will just be a spectator.

Below is the medals and trophies from the 2018 competition. [Photo by Ackson Lee.]


The Assassin's Trail - Archery Fantasy Book

Hello Archery Fans!

Some of my archery students know that I also write fiction and non-fiction. eg. I sometimes publish articles in Archery Focus Magazine.

Regarding my fiction work back in April I published a paperback of one of my older books, The Assassin's Trail.

The Assassin's Trail paperback is available on Amazon.ca for $10.43.

Or if you prefer the ebook version, you can get The Assassin's Trail ebook for $2.99.

Plot Snippet:
Five years after undergoing the Test of Manhood, young Wrathgar is tasked with bringing back the head of the murderer Muddenklaw who sought vengeance against his own people and murdered innocents. But Muddenklaw has escaped from the Snowfell Mountains and fled south past the dreaded Ogre Swamp to the more civilized lands to the south, becoming a murderer-for-hire. Will Wrathgar be able to find the murderer, and bring about justice for those who were killed? Or will Muddenklaw escape into a world of assassins who hide in the shadows waiting to strike? Who will win in the showdown between the barbarian ranger and the assassin?

So is there archery in the book? Of course there is. Lots of it, plus also tracking, woodsman skills, flintknapping, murder, mayhem, magic and more! I am currently editing Book Two of the series, wherein Wrathgar and a team of other characters are faced with even deadlier dangers fighting the priests and followers of a dark god of murder. I am hoping to have Book Two available before Christmas 2019.

Happy Reading and Happy Shooting!

Sincerely,
Charles Moffat
CardioTrek.ca




Looking to sign up for archery lessons, boxing lessons, swimming lessons, ice skating lessons or personal training sessions? Start by emailing cardiotrek@gmail.com and lets talk fitness!

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