The Free Gym Business Model + Investment Opportunity

This is somewhat off topic.

I have an idea for a Free Gym Business Model that I think has merit. Let me explain how it came about.

Yesterday while I was shopping in Canadian Tire I overheard this woman talking to customers from a display table where she was showing off a new product that got investment from the good folks on Dragons Den.

Meanwhile I have been playing with idea for years of a place similar to a gym called "The Workshop" where people could go to use power tools, welding equipment, etc - things that are too big to fit in their apartment or condo because they live in Downtown Toronto. For all intents and purposes it would be a workshop for people who like woodworking, sculpture, carpentry, welding, etc. It would follow the same basic business model as a gym - technicians instead of personal trainers, welding and carpentry classes instead of yoga and pilates, and people would pay a monthly fee to use the facilities just like you would at a gym.

Listening to the woman at Canadian Tire (who kept mentioning Dragons Den every so often, to the point it was annoying) I continued my shopping... meanwhile my brain was starting to work overtime as I thought of ways people could expand on the investment model. I must admit my thoughts were influenced by the recent Rob Ford Crackstarter campaign.

Amongst my ideas I came up with the concept of what I call "The Gym" - but unlike The Workshop idea, the focus of "The Gym" would be to make a workout place that is FREE to use.

Let me explain this concept.

#1. Don't hire any personal trainers. If personal trainers want to work there, fine. They are free to use the facilities just like they are free to use public parks.

#2. Use crowdfunding / crowdsourcing websites like Indiegogo and Kickstarter to raise the needed money to buy the building location, renovate it and buy all the exercise equipment.

#3. Part of the location is a protein bar - with 1 staff person who mixes protein shakes and sells them during peak hours of the day. The profits from the protein shake bar go towards buying new equipment, repairs, etc.

#4. Lots of natural lighting from skylights and windows. Cuts down on energy costs for lights.

#5. Equipment is designed to be durable and is basically bolted / welded to the ground so they cannot be stolen.

#6. Donation supported.

#7. Minimal janitorial staff.

#8. Energy drink machines. Powerade, Gatorade, etc.

#9. Showers and lockers are all coin operated.

#10. Buy stationary bicycle equipment and other resistance based exercise equipment that uses generators which feeds into a battery supply for the lights and air conditioning (which is set on low so it uses less energy).

Essentially you follow the premise of "less is more" to create a gym that is essentially free to use, but is donation supported and offers extra services like lockers, showers, protein shake bar, etc for a fee. Similar to how some libraries now have cafes in them so people can read a book while drinking a cappuccino.

When you think about that many gyms out there are charging people $70 to $100 per month (roughly $2.33 to $3.33 per day) and have hundreds of customers who are basically getting ripped off because gyms are overcharging for their services (and stealing from customer bank accounts / credit cards even when you cancel your membership) then the concept of a free gym starts to become a lot more appealing.

Even the YMCA in Toronto has a minimum fee of $47 per month depending on the location and the type of membership.

I should note that some recreation centres do have gyms already - but their hours are weird and not very convenient. And they do charge a fee for using their facilities. See http://www.toronto.ca/parks/fitness/membership.htm for more details.

Now you might think "Hey, you said this was a business model?!"

Yes, I did call it that. The reason why is because I think a so-called free gym still has the potential to turn a profit. Especially if you are the personal trainer who gets the ball rolling, starts a Kickstarter campaign, buys the building, gets all the equipment, etc... and then the gym is just there. And you are the personal trainer who is there all the time, offering your services.

If worse comes to worse you start charging a $2 daily fee for people to use the building - It would still be better than the gyms who are overcharging people and making millions in profits because then people are only paying for the days they actually use the facilities.

Speaking for myself I am busy expanding my personal training business right now, so I am not going to be opening a free gym any time soon. But I wanted to write this idea down for the future in the case I ever want to open my "dojo". (I don't want to open a normal gym for the general public. I want a private dojo for personal training sessions where I can also teach archery, boxing, etc. The reason is because some clients feel more comfortable working out in a setting where other people cannot watch them exercising.)

INVESTMENT OPPORTUNITY

Earlier today I created a new page on CardioTrek.ca asking for investors in my personal training business. You can read about the details of how I am intending to do it, as I am using an unusual crowdfunding approach to getting investors. If you are familiar with Indiegogo or Kickstarter you might think this idea has merit.

You can read about my crowdfunding or "crowd shares" approach to investments by clicking investment opportunity. Feel free to post comments on the idea.

So far I already have three friends who have agreed to become my first investors. My goal is to reach $50,000 so I can expand my business.

Attaining the Beach Perfect Body using 6 Minute Cardio Sessions

How long can you exercise at your top speed before you need to stop and rest?

Maybe 5 or 6 minutes?

Aim for 6 minutes if you can.

Lets pretend that your goal is to get a "Beach Perfect Body" by shedding some unwanted fat around your middle. Spot training doesn't work losing fat (it will actually bulk up that area with added muscle) so your only real choice is cardio - running, jogging, swimming, cycling, etc.

So you really need to burn lots of calories doing cardio. But maybe you don't have a lot of time in your day (or at least that is the excuse you keep telling yourself).

It is true that 1 hour is only 4% of your day... and that 30 minutes is only 2% of your day... And 15 minutes is only 1% of your day.

But every percentage of your day that you spend exercising - especially at your top speed - boosts your metabolism, kickstarts the Afterburn Effect, releases adrenaline into your blood, and burns calories.

6 minutes is only 0.4% of your day. It is a TINY percentage of your daily activities. But imagine if you use those 6 minutes to do vigorous jumping jacks you will burn 60 calories* right there.

* calorie estimate based on a weight of 165 lbs.

Do that 6 minutes of every day for a month and you've lost 1,800 calories - a little over half a pound.

If you are in an hurry you have to realize that you are not going to get a "Beach Perfect Body" by doing only one 6 minute session of jumping jacks every day. But what if you did them 10 times per day, spaced out evenly? Three times in the morning, twice during your lunch break, twice when you get home, and three times between 7 and 9 PM.

Well then you'd lose "at least" 18,000 calories - a little over 5 pounds. I say "at least" because you might burn a lot more if you managed to kickstart the Afterburn Effect multiple times during the day.

The Afterburn Effect is a heightened metabolic state which causes your body to burn through fat in an hurry in order to replenish your body. It is often triggered following periods of intense exercise - preferably a period of at least 5 minutes during which time you raise your heart rate dramatically.

Which means doing 6 minute cardio sessions - intense bursts of exercise - multiple times per day can give you multiple Afterburn Effects which will really burn calories fast and leave you feeling invigorated and wanting to do more because you will be on a bit of an adrenaline high.

So lets pretend that every year you wanted to lose weight for the swimsuit season... say 15 pounds. Then hypothetically you could go jogging for an hour every day for 3 months and you would shed the weight. But jogging might not get your heart going fast enough to kickstart the Afterburn Effect, which is why you can actually get better results by using the same amount of time to do high intensity exercises like sprinting, vigorous jumping jacks, basically any kind of high intensity exercise.

The adrenaline combined with the Afterburn Effect will leave you feeling very energetic and after a few days of doing the exercises you will want to do them more often - and even look forward to them.

In which case you won't lack for motivation as you shed the pounds and aim to get that Beach Perfect Body.

The Dangers of "Skinny Fat"

Are you one of those people who only seem to gain weight around your middle while your arms and legs stay skinny looking?

Blame it on your genes. Research shows that thin people with fat paunches are at a higher risk of diabetes and cardiac disease than other people.

If you have skinny legs and a bit of a paunch but think that’s okay because your pot belly doesn’t really show with the baggy shirts and tops you wear, think again. You are prone to collecting fat around the abdominal area caused by a biochemical abnormality known as Metabolic Syndrome.

So, never mind the skinny legs because collecting fat around your abdomen is not a good sign as such fat is deadlier than subcutaneous fat which is distributed evenly beneath the skin. This is because increased belly flab means increased visceral fat found between the organs in the main torso. Visceral fat is more active and drains directly into the liver. Free fatty acids into the liver resist the action of insulin, a hormone that helps absorb the glucose from the blood stream. The end result is what causes diabetes.

Contracting diabetes leads to an elevated risk of a whole lot of other health problems including cardio-vascular diseases and kidney problems.

Skinny Fat Quotient

Worldwide, Body Mass Index or BMI is a commonly accepted measure of body health. A BMI of over 25 indicates that you are overweight or obese. But the "skinny fat" abnormality makes people more susceptible to diabetes even though their BMI is well within the international limit of 25. Therefore there is a need to more closely monitor people who have the skinny fat abnormality for diabetes - and some doctors are arguing that people with the skinny fat gene should be worried if their BMI is over 23 instead of 25 because of the greater risk of diabetes.

But we shouldn’t trust BMI alone to assess risk for diabetes. Instead doctors are encouraging patients with skinny fat to measure their weight using their waist circumference, measured in centimeters (cm). A measurement above 80 cm for women and 90 cm for men is a matter of grave concern.

Those people with a waist measurement above those numbers are more likely to have Metabolic Syndrome and a higher risk of cardiac problems than those who have normal subcutaneous fat under their skin.

Metabolic Syndrome symptoms and signs include low levels of HDL cholesterol (known as the good cholesterol), high triglyceride levels (a type of fat found in the blood), high blood pressure, diabetes and other cardio-vascular diseases.

Metabolic Syndrome effects young and old alike too. People with rich diets, low physical activity, spend all day working at a desk and dismiss a paunch as an aesthetic issue. But it’s more like a warning sign that they will get diabetes if they don't watch their weight.

Doctors and scientists recommend that people with "skinny fat" consider a change in diet to reduce saturated fats, a brisk walk for 45 minutes per day and a background check into your immediate family history of obesity or diabetes.

Culturally, we associate fat with prosperity and wealth, hence the term "Fat Cat". But those "Fat Cats" are developing insulin resistance and abdominal obesity at a young age because they are not exercising, dieting and watching their weight.

PERSONAL NOTE

Last Friday (May 31st 2013) I may have saved a man's life who went into diabetic coma while on a TTC bus here in Toronto.

I was en route to pick up new arrows at Tent City in North York when I got on the 60 bus at Finch station and I noticed a young man sleeping on the bus. At first I thought he had just fallen asleep and didn't know he was at Finch station. I said something to him and he didn't respond. I shook him gently. I shook him roughly. No response.

I then notified the driver and he tried to wake the comatose man. We checked to see whether he was breathing. Still breathing. The driver called for paramedics and the bus went out of service.

Diabetic coma can be deadly. So hopefully he made a full recovery. I got on the next bus so I don't know how the story ended. I hope he turned out okay.

What scares me is what if I hadn't noticed him? When would someone have noticed the poor guy wasn't moving or responding?

Are personal trainers worth the expense?

Do I need a personal trainer? Are personal trainers worth the expense?

These are two commonly asked questions by people contemplating whether they should get a personal trainer - and whether it is worth the cost.

Well, ask yourself the following questions...

#1. Am I making definite progress at a speed I find satisfactory?

#2. Am I struggling to find the motivation to stick with my exercise and dietary goals?

#3. Do I need an external push to make more of an effort?

When in doubt talk to some people who have previously hired a personal trainer to help them make accelerated progress and ask about their impressions, whether they felt it was worth it, etc.

Why is first hand references better? Well, first of all they cannot be faked, whereas client testimonials on a website could be faked and misleading. You are asking someone you already know to give their honest opinion - and they will either say it was a waste of time and/or money, or they will talk about how awesome it was having a personal trainer.

And to be fair, some people don't need a personal trainer. So there is always going to be some people who say personal training is a waste of time and money - because for them, it is.

But for the people who difficulty finding the right rhythm with their exercise routine, are not challenging themselves enough, don't feel motivated, and need an extra push then hiring a personal trainer is totally worth the expense.

Thus even if you don't hire me as your personal trainer in Toronto, I still fully endorse hiring someone else if you are the type of person who needs to be challenged and motivated to try harder.

Keep trying as hard as you can. Every little bit helps!

June Exercise Motivation Quotes

"Exercising is more than just a workout. Its a way of life. Changing your lifestyle, and making it a permanent change by choosing exercises you enjoy doing, is the key to grabbing control of your health and making the most out of your life."
-Charles Moffat

"The only way of finding the limits of the possible is by going beyond them into the impossible."
-Arthur C. Clarke

"You cannot plough a field by turning it over in your mind."
-Author Unknown

"We are what we repeatedly do. Excellence, therefore, is not an act but a habit."
-Aristotle

"Fortune favors the brave."
-Publius Terence

"Great spirits have always encountered violent opposition from mediocre minds."
-Albert Einstein

"To know your limits is a state of self-delusion."
-Bill Purdin

"He that is good for making excuses is seldom good for anything else."
-Benjamin Franklin

"When you are looking in the mirror, you are looking at the problem. But, remember, you are also looking at the solution."
-Anonymous

"There is no satisfaction that can compare with looking back across the years and finding you've grown in self-control, judgment, generosity, and unselfishness."
-Ella Wheeler Wilcox

"Our central nervous system contains from 10 to 100 million cells, each one of which has a storage capacity equal to that of a large computer."
-Dr. Alexander Rich MIT Biophysicist

"The ultimate creative capacity of your brain may be, for all practical purposes, infinite."
-DRW Ross Adley - Brain Research Institute UCLA

"As long as you think you're green, you'll grow. As soon as you think you're ripe, you'll rot."
-Scott Horton

"The way life treats you is a merciless mirror image of your attitude toward life."
-Anonymous

Building a Stronger Grip using Grip Exercises

Building a stronger grip is really a specialized form of weightlifting / resistance training, and usually the result of someone some form of hand injury wherein their hand was in a cast for a month or more and they need to rebuild the muscles in their hand.

There are a variety of other reasons why people might want a stronger grip in their hands (eg. people who are into rock climbing), but their goals will be roughly the same - to build the muscles in their hand so they can strongly and firmly hold something in place. For bodybuilders having a good strong grip is also handy when lifting the heavier weights.

Some people also build stronger forearm muscles, which also effects grip, so absolutely that is another reason to be doing grip exercises.

There are essentially two ways to do this...

#1. Sports Hand Grips and Weightlifting Grips

You've probably seen them in stores before. Its basically just a device with a spring that you squeeze together. Its not complicated or expensive to purchase them, and they do "most" of the job they are advertised to do.

When buying grips you will want to start with a low number - like 30 lbs or 40 lbs. You can even get adjustable grips where you can change the tension in the spring.

The more heavy duty weightlifting grips start at 100 lbs and go up to 300 lbs, but that is more for serious weightlifters.

#2. Old School Frugal Grip Exercises

These are arguably the better way to attain a stronger grip. Why? It gives you more range and variety, offering you more of a challenge and will push your muscles further than any mere gadget will do. The types of grip exercises will give you different things to challenge yourself with - and the beauty of these exercises is that are not only better for you physically, but they're easy on your wallet too.

Look at the visual examples below of various grip exercises you can try. You won't need anvils or weights to do some of these exercises. When lacking in equipment try using books and heavier objects in your home or garage. Rope climbing is an excellent method too as it uses your body weight instead of the weight of the object.

High Intensity Interval Training pays off well - but is it for everyone?

Interval training is a great way to exercise. Nobody disputes that.

And high intensity interval training (HIIT) burns even more calories, and increases the Afterburn Effect which causes you to continue burning more calories throughout the day due to a heightened metabolism.

However HIIT is not for everyone. Especially people who are elderly, out of shape / overweight, have injuries (eg. knee injuries).

Which is why I have introduced Low Intensity Interval Training (LIIT) and Moderate Intensity Interval Training (MIIT) as options for my personal training clients. Why? Because on a regular basis the people who actually want to hire a personal trainer are in one of these categories:

Elderly
Overweight / out of shape
Suffering from an injury (eg. knee)

And being told by a personal trainer that you can't do a specific workout becomes a whole Catch-22 scenario. In your head you think you can't lose weight / become fit without doing that high intensity workout. Except you can do the workout - but you need to do it a lower intensity: low intensity or moderate intensity. Especially if you have an injury you need to work around.

It is true that High-intensity interval training (HIIT) offers a bigger payoff from our workouts in less time. But if you can't physically DO the workout due to age, fitness level or injury then you need to do the next best thing.

HIGH INTENSITY INTERVAL TRAINING

High Intensity Interval Training (HIIT) improves your current fitness level in short sessions, working to increase your metabolism and cutting your workout sessions to a fraction of the time. The goal is to alternate high-intensity bursts of exercise with periods of low-intensity exercise, or active rest.

So for example... Sprinting for 45 seconds, jogging for 45 seconds, repeated 10 times. Total time is 15 minutes and that would be a High Intensity Interval Training you could do at home / in your neighbourhood.

However sprinting / jogging for 15 minutes is a very intense workout. Many people wouldn't even be able to do the first 3 sprints without wanting to stop and rest for 5 minutes.

So a more moderate high workout may be called for.

Sprinting 30 seconds, jogging 30 seconds, walking 30 seconds, repeated 10 times. Total time is 15 minutes. That workout is more doable, but may still be beyond the reach of many people who are out of shape.

One of the goals of HIIT requires you to raise your heart rate up to 85% or more of its maximum capacity. You can calculate your maximum heart rate by subtracting your age from 220. Multiply that by .85 (85 percent) and you have your target heart rate.

So for example I am 34 years old. 220 - 34 = 186, x 0.85 = 158.

So if I want to worry about my heart rate I will need a heart monitor on my wrist so I can track how high my heart rate goes.

However I don't believe heart rate monitors are for everyone. While it may help some people to gauge how hard they are exercising and forces them to exercise harder, I think that for people who are overweight / elderly that this is a potentially dangerous practice that could lead to heart attacks (or heart attack like events).

The goal of HIIT (possibly combined by using a heart rate monitor) is to ensure that you burn maximum calories during your workout, as well as maximum calories in the hours following. However burning maximum calories should not involve risking your health and life to do so. Most HIIT workouts last about 15 to 30 minutes.

Thus there is definitely a need for different levels of workouts...

Moderate High Intensity Interval Training (MHIIT)

Target Heart Rate is 70 to 80%
You will still have difficulty talking during this level of workout because you will be breathing so hard.
eg. A running MHIIT would involve a mix of sprinting, jogging and perhaps even some walking.
Aim to workout for 20 to 30 minutes.

Moderate Intensity Interval Training (MIIT)

Target Heart Rate is 60 to 70%
You will be able to talk easier during this kind of workout, but conversations will be dragged out.
eg. A running MIIT would involve a small amount of sprinting, be mostly jogging and some walking.
Aim to workout for 25 to 35 minutes.

Moderate Low Intensity Interval Training (MLIIT)

Target Heart Rate is 50 to 60%
You will be able to talk most of the time.
eg. A running MLIIT would involve intervals of jogging and walking.
Aim to workout for 30 to 40 minutes.

Low Intensity Interval Training (LIIT)

Target Heart Rate is 40 to 50%
Talking will be easy during this kind of workout.
eg. A running LIIT would involve intervals of jogging and resting.
Aim to workout for 35 to 45 minutes.

If a particular workout gets too easy for you and you aren't experiencing any pain / discomfort, try a higher level of intensity. Don't try to deliberately hurt yourself, but do try to challenge yourself as your fitness level progresses.

It is advised that elderly people with heart problems (eg. British Prime Minister Gordon Brown on the right) jog with a partner in case they develop any complications during their workout. When in doubt stick to a lower pace workout and avoid over-taxing your heart. (And yes, that was a pun on British taxes.)

The more intense the workout the more oxygen you consume. This increase in oxygen, in turn, increases your post-exercise metabolism - and results in you burning extra calories for anywhere from 90 minutes to 24 hours after the workout is finished. The higher intensity the workout the more benefits you see in terms of fat loss, increased oxygen consumption and improved anaerobic capacity benefits in less time.

While Interval Training is usually used for cardiovascular workouts to improve endurance, it can also be used in sport-specific workouts or weightlifting sessions.

You don’t have to be in amazing shape to add Interval Training to your workouts. Choose your intensity based on your fitness level. When in doubt start low and build your endurance / strength slowly.

You should check with your doctor before starting any exercise program, especially High Intensity Interval Training. If your doctor says you’re healthy enough to engage in HIIT then go ahead and try it. If your doctor advises restraint then you would be better off starting off with low or moderate intensity workouts and then progress slowly.

Lawyer suing NY personal trainer

A lawyer in Manhattan New York is suing a celebrity personal trainer in NYC.

What is interesting is WHY he is suing the personal trainer.

Manhattan attorney Neil Squillante signed up for some personal training sessions 3 years ago, the workouts were too intense for him and he is still in pain 3 years later.

Why? Because the workouts were so intense it ripped ligaments in his joints. The scrawny lawyer was apparently so skinny and underweight that his ligaments weren't used to the intensity of the muscle strain he underwent during the workouts that it ripped the ligaments.

Now I should note that for weightlifting, ripping muscle tissue is normal (“no pain, no gain”) and even desired because it builds new muscles tissue in-between the ripped tissue. However, ripping ligaments is not something you want to happen, because the damage is much more severe, painful, and crippling.

People who get into professional weightlifting and power-lifting are warned about the dangers of ripping ligaments. You have to know your limits and not take risks. Like muscle tissue, ligaments need time to grow and become stronger.

What the personal trainer in New York did was take a workout that they normally do with celebrity's like Beyoncé (Beyoncé is one of their former clients) and then give the same workout to a skinny lawyer who has been sitting at a desk almost every day for the last 10 years.

So I agree with the lawyer. The personal trainer who was training him should have known better to force such an intense workout on someone who's body wasn't ready for it.

What he needed was a more gradual workout program designed to toughen him up first, emphasizing endurance first and strength secondary. Smaller weights, less intensity, longer time period. That is what the personal trainer SHOULD have done.

Instead here is what happened...

#1. Prior to signing up for sessions Neil Squillante “lived a sedentary life with minimal physical activity, lacked physical strength and fitness . . . and had no experience with vigorous physical exercise or strength training.” As such the trainer should have known that in order to prevent injuries that this person would have to be introduced to intense workouts and weightlifting gradually.

#2. In April 2010 Neil Squillante signed up for personal training sessions with a Chelsea personal trainer, who is the Focus co-founder Gabriel Valencia, whose clients include the singer Beyoncé.

#3. He should have been started off gradually with mild workouts, small weights, low intensity and a focus on endurance first. Instead the workouts ended up being a series of intense sessions of squats and thrusts with a heavy medicine ball in what Squillante describes as "a torture session".

“Within a few days after his first physical training session, Squillante told Valencia by telephone that his arms were so sore from the workout that he could not lift them,” the lawsuit says. “Valencia chuckled and said that Squillante’s soreness was normal and nothing to worry about.”

Soreness in the arms, okay. But soreness in the joints so that he can't even lift his arms? That is a warning sign of damage to the ligaments. The personal trainer Gabriel Valencia SHOULD have halted the sessions immediately and counseled that he seek the attention of a doctor who specializes in sports injuries.

Instead Squillante went to two more sessions and ripped his ligaments even more. He ended up having severe damage to his knee, hip and pelvis due to multiple torn ligaments.

#4. Three years after several Neil Squillante still suffers “pain and weakness when he stands,” has trouble sitting “for reasonable periods,” and is in constant pain even when he is not standing or sitting. He rarely travels, has few work meetings, is unable to recruit staff (he runs a legal information service company), and has a diminished social life. He is basically a cripple.

#5. Neil Squillante filed a lawsuit on May 15th 2013 against the personal trainer Gabriel Valencia, his boss and the company.

I believe Neil Squillante absolutely deserves to win his lawsuit because that was gross incompetence on the part of the personal trainer who evidently wasn't used to training people who were that thin / unused to exercise and furthermore ignored the warning signs of a serious sports injury.

Whey Protein isn't just for Bodybuilders

Whey Protein is typically used by people who are into weightlifting and bodybuilding in an effort to bulk up.

And it works too. If you're putting in the effort into the exercises (weightlifting or otherwise) then adding whey protein as a supplement to your regular diet will help bulk up the muscles you are using during the exercises - faster than you normally would on your regular diet.

What is Whey Protein? Its from whey (as in curds and whey), a milk product that is extremely high in protein. So if you're vegetarian you can use it just fine. (Vegans however won't because they don't use dairy products.)

Now you may have noticed up above that I said "exercises (weightlifting or otherwise)", meaning basically any kind of exercises. Including cardio. It does not have to be weightlifting.

Why?

Because during cardio exercises the two muscle groups you are using most is actually the lung and heart muscles. The lungs are bringing in oxygen, expelling CO2, and the heart is pumping freshly oxygenated blood to all your body parts.

So what happens to someone who is training for a marathon and they add whey protein as a supplement to their diet?

#1. Their lung muscles will become stronger, making it easier for them to breathe while under stress.

#2. Their heart will become stronger, enabling them to pump more blood quickly and easier.

#3. Their endurance will go up at a faster rate than the normal diet alone.

#4. The muscles they are using (in this case, leg muscles) will grow stronger too. They won't bulk up so much (quantity), but the individual muscle cells will become stronger (quality).

#5. Sore muscles after running will heal faster thanks to the extra protein.

Personal Example #1 - It is archery season right now and I am using whey protein as a supplement after particularly difficult days at the archery range so that I can both heal my back and shoulder muscles faster, and bulk them up faster so I can handle a heavier draw weight on my bow.

Personal Example #2 - I am also using whey protein after jogging every morning so my lungs, heart and leg muscles will grow faster - increasing my endurance and speed.

How Much Whey Protein Should You Use?

Honestly, you don't need to gobble it down in large doses.

If you read the packaging it recommends the maximum dosage. For example on Six Star Muscle Professional Whey Protein the maximum dosage is listed at "2 heaping scoops, 3 times daily". That is a huge amount and it is aimed at people who are bodybuilders who are doing weightlifting in the morning, the afternoon and again around 7 PM in the evening. They're weightlifting for multiple hours daily.

Chances are likely that is not you. Your goals are much more different.

Speaking for myself when I use whey protein I don't even use a full scoop most of the time. It is usually half a scoop or three quarters of a scoop. I use whey protein sparingly, and only when I need to because my regular diet is already reasonably high in protein.

So if you're into jogging and want to build your endurance faster, half a scoop after you finish jogging is enough for your needs.

INTERESTING NOTE

Protein is also tied to higher brain functions. Your brain is a muscle after all. A balanced diet that makes certain you are getting all your vitamins, minerals and protein will also make you smarter. In contrast too much cholesterol (from a fatty diet) in your blood clogs up the arteries in your brain, making you slower at problem solving and interferes with mnemonic skills (slower at remembering things).

HOWEVER, in order for this to work you need to be doing brain exercises on a regular basis. Thus activities which work your memory skills, problem solving skills, math skills, etc are essentially exercises. Someone who does math for an hour every day and follows those math exercises by eating a healthy meal will ultimately be smarter at math than someone who doesn't exercise their brain and fails to eat a healthy meal.

Be Smart, Eat Healthy!

Worthwhile Fitness Goals

Sometimes it is difficult to set goals for your fitness.

For example setting a goal of losing a specific amount of weight is trickier than it sounds because your weight fluctuates up and down up several pounds every day. It is much more likely you will under or overshoot your target weight.

In addition you can also gain bone density weight - possible as the result of weightlifting, but you can also gain bone density in your legs as the result of jogging or running.

Thus measuring your weight and aiming to lose weight can sometimes be difficult to determine success. You might lose 20 lbs of fat but gain 4 lbs od muscle and 3 lbs of bone density - making you both stronger and tougher and more healthy, but because you only lost 13 lbs overall you may think you failed in your goal and feel discouraged.

If your goal is to shed fat a more realistic measurement is to use a regular tape measure - and aim to track your calorie loss instead of weight loss. Using a tape measure can still be knocked off a bit if you are gaining extra muscle in that area, but you are more likely to see the results with a tape measure. Just remember to record and track your measurements!

Or alternatively, if you track calories then you will see the mathematical difference between what you are eating and what number of calories you are burning. Counting your calories in and out is trickier and will require more effort on your part (although there are apps for that), you are far more likely to succeed if you track your calories in and out.

Setting a goal of losing 500 calories per day for example is doable. Cut out the fatty/sugary foods, eat 1700 to 1900 calories of healthy food per day... and increase your daily exercise levels so you are burning at least 2200 to 2400 calories per day. At that rate you should be losing approx. 1 lb of fat per week.

Other goals I recommend people set are:

#1. More flexibility by engaging in stretching exercises and yoga.

#2. More youthful appearance - with proper exercise and diet you can lose years off your appearance. (Most people think I am 24.)

#3. Live longer. Longevity goes hand in hand with a more youthful appearance. You could end up being 90+ and having the body of a 60 year old. (Did you know Arnold Schwarzenegger is 65 years old? He will be 66 on July 30th 2013.)

#4. Build muscle... Okay? But how much? And what do you actually use it for? If you had a favourite sport (eg. Shot Put) that calls for muscles then yes, that will help motivate you and you can use those newfound muscles in your chosen sport. (I myself did a weightlifting regime over the winter so I could pull a heavier bow for archery and hold it steady.)

#5. Build confidence / feel better about yourself.

#6. Become more fit / feel better physically.

#7. Reduce your chances of injury or illness. Again with the bone density - elderly people who do weightlifting are less likely to fall and break their hip.

#8. Reduce the symptoms of a health problem you already have. Being overweight causes many health problems, everything from heart problems to joint pain to erectile dysfunction. Losing the weight and embracing a healthier lifestyle to shed oneself of those symptoms is a worthwhile goal.

#9. Get six pack abs. True, it is a purely aesthetic goal, but it is still a goal worth having if you want to feel better and more confident about your appearance. To do this you first need to lose the weight by doing lots of cardio, and then do a combination of abs and obliques exercises.

#10. Firmer breasts that look younger and perkier. Yes, even that can be accomplished with exercise. They're called "Bust Firming Exercises" and even Marilyn Monroe did them.

MYTH BUSTING TIPS!

You can't do "spot treatment" for weight loss. If you want to lose fat in specific areas of your body then you need to exercise the WHOLE body through cardio exercises to shed the extra fat everywhere. Spot treatment works for weightlifting and building muscles in specific areas, but it doesn't do anything for shedding fat in specific areas.

Weightlifting doesn't actually cause you to lose weight that easily. There are some weightlifting trainers who like to claim that you can accomplish all your fitness goals with weightlifting alone. This is a myth that they are perpetuating. The more effective route to lose weight is old fashioned cardio exercises like jogging, swimming, etc (which won't cost you a penny). Even simple exercises like jogging up the stairs burns more calories than weightlifting - because you are lifting your body weight up the stairs while doing cardio.

Exercising doesn't have to be expensive. I have numerous Frugal Exercises posts on this website which are completely free. You don't need fancy equipment or clothes or a gym membership or a personal trainer (although if you live in Toronto I fully endorse hiring me if your have difficulty with motivating yourself).