The Free Gym Business Model + Investment Opportunity

This is somewhat off topic.

I have an idea for a Free Gym Business Model that I think has merit. Let me explain how it came about.

Yesterday while I was shopping in Canadian Tire I overheard this woman talking to customers from a display table where she was showing off a new product that got investment from the good folks on Dragons Den.

Meanwhile I have been playing with idea for years of a place similar to a gym called "The Workshop" where people could go to use power tools, welding equipment, etc - things that are too big to fit in their apartment or condo because they live in Downtown Toronto. For all intents and purposes it would be a workshop for people who like woodworking, sculpture, carpentry, welding, etc. It would follow the same basic business model as a gym - technicians instead of personal trainers, welding and carpentry classes instead of yoga and pilates, and people would pay a monthly fee to use the facilities just like you would at a gym.

Listening to the woman at Canadian Tire (who kept mentioning Dragons Den every so often, to the point it was annoying) I continued my shopping... meanwhile my brain was starting to work overtime as I thought of ways people could expand on the investment model. I must admit my thoughts were influenced by the recent Rob Ford Crackstarter campaign.

Amongst my ideas I came up with the concept of what I call "The Gym" - but unlike The Workshop idea, the focus of "The Gym" would be to make a workout place that is FREE to use.

Let me explain this concept.

#1. Don't hire any personal trainers. If personal trainers want to work there, fine. They are free to use the facilities just like they are free to use public parks.

#2. Use crowdfunding / crowdsourcing websites like Indiegogo and Kickstarter to raise the needed money to buy the building location, renovate it and buy all the exercise equipment.

#3. Part of the location is a protein bar - with 1 staff person who mixes protein shakes and sells them during peak hours of the day. The profits from the protein shake bar go towards buying new equipment, repairs, etc.

#4. Lots of natural lighting from skylights and windows. Cuts down on energy costs for lights.

#5. Equipment is designed to be durable and is basically bolted / welded to the ground so they cannot be stolen.

#6. Donation supported.

#7. Minimal janitorial staff.

#8. Energy drink machines. Powerade, Gatorade, etc.

#9. Showers and lockers are all coin operated.

#10. Buy stationary bicycle equipment and other resistance based exercise equipment that uses generators which feeds into a battery supply for the lights and air conditioning (which is set on low so it uses less energy).

Essentially you follow the premise of "less is more" to create a gym that is essentially free to use, but is donation supported and offers extra services like lockers, showers, protein shake bar, etc for a fee. Similar to how some libraries now have cafes in them so people can read a book while drinking a cappuccino.

When you think about that many gyms out there are charging people $70 to $100 per month (roughly $2.33 to $3.33 per day) and have hundreds of customers who are basically getting ripped off because gyms are overcharging for their services (and stealing from customer bank accounts / credit cards even when you cancel your membership) then the concept of a free gym starts to become a lot more appealing.

Even the YMCA in Toronto has a minimum fee of $47 per month depending on the location and the type of membership.

I should note that some recreation centres do have gyms already - but their hours are weird and not very convenient. And they do charge a fee for using their facilities. See http://www.toronto.ca/parks/fitness/membership.htm for more details.

Now you might think "Hey, you said this was a business model?!"

Yes, I did call it that. The reason why is because I think a so-called free gym still has the potential to turn a profit. Especially if you are the personal trainer who gets the ball rolling, starts a Kickstarter campaign, buys the building, gets all the equipment, etc... and then the gym is just there. And you are the personal trainer who is there all the time, offering your services.

If worse comes to worse you start charging a $2 daily fee for people to use the building - It would still be better than the gyms who are overcharging people and making millions in profits because then people are only paying for the days they actually use the facilities.

Speaking for myself I am busy expanding my personal training business right now, so I am not going to be opening a free gym any time soon. But I wanted to write this idea down for the future in the case I ever want to open my "dojo". (I don't want to open a normal gym for the general public. I want a private dojo for personal training sessions where I can also teach archery, boxing, etc. The reason is because some clients feel more comfortable working out in a setting where other people cannot watch them exercising.)

INVESTMENT OPPORTUNITY

Earlier today I created a new page on CardioTrek.ca asking for investors in my personal training business. You can read about the details of how I am intending to do it, as I am using an unusual crowdfunding approach to getting investors. If you are familiar with Indiegogo or Kickstarter you might think this idea has merit.

You can read about my crowdfunding or "crowd shares" approach to investments by clicking investment opportunity. Feel free to post comments on the idea.

So far I already have three friends who have agreed to become my first investors. My goal is to reach $50,000 so I can expand my business.

Lawyer suing NY personal trainer

A lawyer in Manhattan New York is suing a celebrity personal trainer in NYC.

What is interesting is WHY he is suing the personal trainer.

Manhattan attorney Neil Squillante signed up for some personal training sessions 3 years ago, the workouts were too intense for him and he is still in pain 3 years later.

Why? Because the workouts were so intense it ripped ligaments in his joints. The scrawny lawyer was apparently so skinny and underweight that his ligaments weren't used to the intensity of the muscle strain he underwent during the workouts that it ripped the ligaments.

Now I should note that for weightlifting, ripping muscle tissue is normal (“no pain, no gain”) and even desired because it builds new muscles tissue in-between the ripped tissue. However, ripping ligaments is not something you want to happen, because the damage is much more severe, painful, and crippling.

People who get into professional weightlifting and power-lifting are warned about the dangers of ripping ligaments. You have to know your limits and not take risks. Like muscle tissue, ligaments need time to grow and become stronger.

What the personal trainer in New York did was take a workout that they normally do with celebrity's like Beyoncé (Beyoncé is one of their former clients) and then give the same workout to a skinny lawyer who has been sitting at a desk almost every day for the last 10 years.

So I agree with the lawyer. The personal trainer who was training him should have known better to force such an intense workout on someone who's body wasn't ready for it.

What he needed was a more gradual workout program designed to toughen him up first, emphasizing endurance first and strength secondary. Smaller weights, less intensity, longer time period. That is what the personal trainer SHOULD have done.

Instead here is what happened...

#1. Prior to signing up for sessions Neil Squillante “lived a sedentary life with minimal physical activity, lacked physical strength and fitness . . . and had no experience with vigorous physical exercise or strength training.” As such the trainer should have known that in order to prevent injuries that this person would have to be introduced to intense workouts and weightlifting gradually.

#2. In April 2010 Neil Squillante signed up for personal training sessions with a Chelsea personal trainer, who is the Focus co-founder Gabriel Valencia, whose clients include the singer Beyoncé.

#3. He should have been started off gradually with mild workouts, small weights, low intensity and a focus on endurance first. Instead the workouts ended up being a series of intense sessions of squats and thrusts with a heavy medicine ball in what Squillante describes as "a torture session".

“Within a few days after his first physical training session, Squillante told Valencia by telephone that his arms were so sore from the workout that he could not lift them,” the lawsuit says. “Valencia chuckled and said that Squillante’s soreness was normal and nothing to worry about.”

Soreness in the arms, okay. But soreness in the joints so that he can't even lift his arms? That is a warning sign of damage to the ligaments. The personal trainer Gabriel Valencia SHOULD have halted the sessions immediately and counseled that he seek the attention of a doctor who specializes in sports injuries.

Instead Squillante went to two more sessions and ripped his ligaments even more. He ended up having severe damage to his knee, hip and pelvis due to multiple torn ligaments.

#4. Three years after several Neil Squillante still suffers “pain and weakness when he stands,” has trouble sitting “for reasonable periods,” and is in constant pain even when he is not standing or sitting. He rarely travels, has few work meetings, is unable to recruit staff (he runs a legal information service company), and has a diminished social life. He is basically a cripple.

#5. Neil Squillante filed a lawsuit on May 15th 2013 against the personal trainer Gabriel Valencia, his boss and the company.

I believe Neil Squillante absolutely deserves to win his lawsuit because that was gross incompetence on the part of the personal trainer who evidently wasn't used to training people who were that thin / unused to exercise and furthermore ignored the warning signs of a serious sports injury.

Thinking about raising my rates, demand skyrocketing

I am thinking of raising the amount I charge for my personal training services.

The reason is more of matter of time availability. Right now I am SUPER busy working my proverbial butt off for multiple clients, and while I am enjoying what I do work wise, I am discovering I have very little free time to relax, exercise on my own (without clients), and even find quality time for friends, family, etc.

eg. I want to go camping and canoeing sometime this summer but I am not sure how I am supposed to schedule a vacation when I have difficulty saying "No" to clients. (I am very customer oriented, always wanting to make sure my clients are happy.)

It really is an issue of "too many clients" so I am wondering if maybe I should raise my prices for personal training.

I don't want to raise my prices for archery, swimming, boxing lessons because I enjoy those ones too much. But I am very tempted to raise my personal training rates and see what happens.

Right now I am charging $35 per hour (but there are discounts if people buy packages of hours like 25, 50 or 100).

The other option is for me to simply stop accepting new clients. Unless its for a specific time slot I need to fill.

There are admittedly lots of other personal trainers in Toronto, and I suppose I could also turn clients away and send them to other personal trainers... But I've never seen those people work, I have no affiliation with them, and while I probably would earn a commission for every client I send someone else I just don't feel comfortable doing all that when I cannot guarantee the quality of the trainers I might be sending people to.

Another thing I suppose I could do is hire a secretary. That would lower the amount of work I need to do on the website, managing incoming requests, etc. And it would free up extra time for me to both manage my personal life and have more "me time" for exercising.

For now I think I will continue on "as is" and look into the secretary angle. I might raise my rates in August or September, but maybe by then demand may have quieted down.

Personal training is a bit of a seasonal occupation, I must admit. January is a good time to get new people who make New Years Resolutions, but it is the Springtime when people really start wanting to lose weight because they want to get ready for Summer.

For now I shall wait and see.

The Canadian Daily

I have been invited to start writing exercise / dietary advice on the news website The Canadian Daily.

So far I have only done the following article:

How I Lost 50 Lbs of Fat + 12 Weight Loss Tips

I think I may contribute a new article to their site once per week or maybe twice monthly if I am really busy in a particular month.

Update

5 Common Factors in Weight Loss

Get Better Sleep = Sleep Healthier

Want to live longer and have a happier more stress-free life?

Start by sleeping healthier.

If you are one of those problem sleepers who keeps tossing and turning like a tornado that just can't get comfortable and looking panicky at your clock every half hour, well then you are not alone. There are quite a few people out there who have unhealthy sleep patterns - and it messes with their health, their weight, their ability to focus/concentrate and a whole batch of other problems. Getting a proper night's sleep is crucial if you are trying to lose weight, gain muscle or accomplish a variety of fitness goals.

But instead of focusing on the ills, lets focus on the cure.

1. Don't exercise in the evening - Do stretches instead.

Exercising too much will rev you up and keep you awake! Keep your fitness regimen to the morning. It may mean waking up ultra early but once you develop the routine, you will fall asleep earlier at night.

If you want to do anything before bed the best alternative is to do stretching or light yoga for 5 minutes.

If you do exercise in the evening time it so it is 2 hours before sleeping so you don't get revved up too close to your bedtime. You need that cool down period before sleeping. This is why stretching is better because it won't rev your muscles / blood pressure up, and it will help you feel more relaxed.

2. Write a to-do list before bed.

If you are the type that cannot sleep because too much is on your mind, get it out in the form of a list. Then you know what has to be done, and you can worry about the details the next day.

3. Don't eat too late or drink caffeine after 4 PM.

Food gives you energy. Keep your dinner or evening snack light, and cut off caffeine in the afternoon around 4 PM. For best results cut out soda pop and tea (except perhaps chamomile since that helps you sleep).

4. Wake Up Earlier.

If you get up earlier in the morning, thanks to an alarm clock, you will have less problems falling asleep at night. It will be rough at first, but you will see much better results once you get used to the routine.

5. Get a regular schedule.

The more routine your sleeping patterns are, the better chance you have to fall asleep. It is inconsistencies that result in bad patterns. Train your body to sleep and wake by sticking to a schedule. It will be hard at first, especially if you are trying to go to bed and wake up earlier. Once the habit is established for 21 days, it will really help cement your sleeping patterns and it will stabilize!

6. Avoid Light / Loud Noises

Get some extra thick curtains for the bedroom which you can pull shut easier. Someone should really invent a device that opens the curtains in the morning on a timer. That would be so awesome. Avoid playing loud music while you are trying to sleep. If you need some kind of noise / music get a fan or turn the volume down really low and set it so it will stop playing in an hour or so.

7. Naps

Afternoon naps, around noon / 1 PM are good for you. Primates (apes, chimpanzees, etc) all take siestas in the afternoon and the human species are supposed to take naps too. That is why in the afternoon you often feel tired around 1 PM, but most people just ignore it and keep working. However if you work from home / have a flexible schedule then taking daily naps is an option for you.

And even if you don't have a flexible schedule try to sneak in a nap or two on the weekends. You will feel better and more well rested.

Live Long and Prosper!

Alexa Ranking - CardioTrek in the Top 5000 for Toronto

Here is a bizarre yet interesting bit of news...

According to Alexa.com (a website which tracks the popularity of every website on the planet) Cardio Trek is in the Top 5000 websites for Toronto by popularity.

And the vast majority of those sites have nothing to do with exercise, which likely places Cardio Trek in the Top 100 Exercise websites for Toronto. Basically what it means is that for all websites everywhere, Cardio Trek is in the Top 5000 when it comes to Torontonians - and that is competing against YouTube, Facebook, Twitter, p*rn websites, etc.

I call that "successful local marketing".

Here is the actual text from Alexa:

Cardiotrek.ca is ranked #1,064,646 in the world according to the three-month Alexa traffic rankings. The site is relatively popular among users in the city of Toronto (where it is ranked #4,915). Visitors to the site spend roughly two minutes on each pageview and a total of four minutes on the site during each visit. About 68% of Cardiotrek.ca's visitors are in Canada, where it has attained a traffic rank of 20,861. Visitors to the site view an average of 2.3 unique pages per day.

So as exercise websites go Cardio Trek is becoming pretty popular - and I've only been working on it for 13 months. Initially I wasn't working on it much at all, but in September 2012 I started posting more often and it really took off in a hurry. For reference many competitor websites will have been up for years and would be jealous of the sheer number of visitors I get.

eg. I know of a rival company in Toronto that only gets 3 to 5 visitors per day (which is pathetic and shows a complete lack of advertising on their part), whereas Cardio Trek is currently clocking over 700 per day.

I chalk that down to two things:

#1. I give free exercise advice on the site. And everybody likes free advice. Including Americans, who are my 2nd biggest source of visitors and make up roughly 30% of my visitors.

#2. Before I was a personal trainer I was a SEO expert (and still am a SEO expert), which means I know how to promote things online. I still do SEO work for the real estate industry and a select number of clients. So not to brag, but I like to be good at my job.

So now I just need to set myself a higher goal and get in the Top 2500 for Toronto. Goal setting is a big part of both SEO and exercising and its good to know you can achieve it when you set out to do it. So to accomplish that I am going to make an effort to write more blog posts on the topic of exercise activities you can do in Toronto.

Making this blog I will admit does take a fair chunk of work. Finding ideas for regular blog posts, researching the topics, finding graphics or making fresh graphics... its all a lot of time sitting at the computer. But thankfully I have lots of exercise equipment in my home office so I regularly get up and exercise whilst churning out these awesome exercise oriented blog posts.

But not everyone has lots of exercise equipment (and footballs) laying around in their office so here is an amusing graphic showing a series of exercises you can do at your desk.

Update, January 8th 2013

Alexa.com has updated Cardio Trek's ranking to:

Cardiotrek.ca is ranked #974,612 in the world according to the three-month Alexa traffic rankings. The site is relatively popular among users in the city of Toronto (where it is ranked #3,449). Visitors to the site spend roughly two minutes on each pageview and a total of five minutes on the site during each visit. About 68% of Cardiotrek.ca's visitors are in Canada, where it has attained a traffic rank of 18,311. Visitors to the site view an average of 3.1 unique pages per day.

Update, January 17th 2013

Cardiotrek.ca is ranked #898,330 in the world according to the three-month Alexa traffic rankings. We estimate that 64% of visitors to the site come from Canada, where it has attained a traffic rank of 17,484, and it is relatively popular among users in the city of Toronto (where it is ranked #3,396). Visitors to Cardiotrek.ca spend roughly two minutes on each pageview and a total of five minutes on the site during each visit. About 10% of visits to the site are referred by search engines.

So already part way to that goal of 2500!

Update, January 28th 2015

So it has been two years since I have updated this post, but here is the good news:

1. As of yesterday Cardiotrek.ca has surpassed 750,000 visitors.
2. The website currently enjoys an average of roughly 1,450 new visitors per day. (43,697 visitors in the last 30 days.)
3. In the 2014 calendar year Cardiotrek.ca had 385,952 visitors. Avrg. 32,162.67 visitors per month or 1060.31 visitors per day.
4.  I no longer track Cardiotrek.ca's ranking in Toronto because Alexa.com has changed what free users can see. According to Alexa the website is now more popular in the USA, likely because of several posts which have gone viral in terms of popularity.
5. The top 3 most viral posts on Cardiotrek.ca are: 10 Ways to Trick Yourself into Burning Extra Calories, Nose Exercises Vs Rhinoplasty , and 20 Ways to Tighten Skin after Weight Loss
6. The most popular service provided by Cardiotrek.ca is archery lessons. Archery lessons in Toronto is currently so popular that it dwarfs all of my other services combined.

Nose Exercises Vs Rhinoplasty

Q

"Hello! I recently suffered an injury to my nose during boxing and when it was healing I noticed that my nose had become crooked. I was thinking about getting nose surgery [rhinoplasty] to fix the problem, but someone told me about nose exercises you can do that can fix various problems. Does nose exercises really work?" - J.F.

A

Hello J! Good news, yes, nose exercises may be the answer to your problem if the damage isn't too severe. And judging by the number of boxing related nose injuries you won't be the only one who will be interested in this solution.

Damage to the nose muscles on one side or the other can cause the tip of the nose to go crooked. It reportedly can also be caused by sleeping on one side of the face too much, overuse of the muscles on one side of the nose, or even something simple like losing weight and the muscles in one side of your nose losing some of its muscle density... and of course getting punched repeatedly in the nose.

Regardless of the cause of the damage, if the damage is minor then it can be fixed using a variety of nose exercises.

1. Squinting the Nose

Basically all you do is smile and try to squish your nose upwards using the muscles within your nose. No hands required. This upward "squinting" of the nose will add more girth to muscles in the sides of the nose and, assuming you do it evenly, both sides of the nose will auto-correct themselves with time until they're both equally muscular.

Hold for 5 to 10 seconds. Repeat 20 to 30 times daily until your nose muscles straighten out.

2. The Nose Shortener

This exercise isn't so much to repair damage as it is to prevent long term degradation of cartilage within the nose. As you get older your nose continues to grow, and the cartilage in the lower section may weaken and then separate from the upper part of the nose. This often gives the appearance that a hump has developed on the bridge of the nose. A plastic surgeon can perform surgery to improve the shape of your crooked nose or you can do this handy "Nose Shortening" exercise which will help to strengthen the muscles in that region of the nose.

Using your index finger, push the tip of your nose up. Contract the muscle by flexing your nose down against the resistance created by your finger. Hold for 5 to 10 seconds. Repeat 30 times, each time concentrating on the muscle forcing your finger down. Keep your breathing steady while performing the exercise. To get the maximum results, perform the Nose Shortener exercise twice a day.

3. The Nose Shaper

The upper part of the nose is made of solid bone and the center part is made from cartilage, so there really is not anything that can be done via exercising. However the bottom part of the nose had several different muscles which can be exercised, and by doing so it is possible to change the general shape of your nose. The "Nose Shaper" exercise involves placing your index fingers down either side of your nose, and flaring your nostrils by using the muscles above and below your nostrils. Your fingers create resistance by keeping your fingers in place against the movement of the nostrils, sort of like weightlifting for your nose.

Repeat this exercise 30 times, twice per day. The end result will create a less droopy nose, but the nostrils will appear wider... so if you don't want wider nostrils maybe you should consider the exercise below instead.

4. Nose Narrowing

Want a more narrow nose? Lower your chin and mouth and narrow your nose in the process. This uses a different set of muscles inside your nose which will help tighten up and narrow the appearance of your nose.

Hold for 5 to 10 seconds. Repeat 30 times, twice per day, and observe the long term results as your nose becomes more narrow.

5. Nose Wiggling

This one is easier to do in front of a mirror. Wiggle your nose from side to side, without moving your lips/etc. Why? Well, if you can master it then it makes for an interesting party trick. Not sure if its useful in terms of improving your looks however, but presumably it helps build the muscles within your nose.

Update: Fixing a Crooked Nose

If you are looking for specific information on how to fix a crooked nose I recommend reading the following post: Fixing a Crooked Nose using Nose Exercises.

Maintenance

Keep doing the exercises regularly for maintenance (once per week or so). Like any muscle group, the nose muscles need regular exercise in order to keep their figure.

NOTE: For fun, make before and after photos to see the results over time.

SPECIAL NOTE: So if you thought that rhinoplasty was the only way to reshape and straighten your nose, huzzah, that myth has been busted!

PERSONAL NOTE: I did all of these exercises myself while writing this and now my nose feels sore from exercising it. Advice? Don't overdo it. Stick to the recommended 30 times, twice per day. I saw results within the first week of doing them.

FINAL NOTE: Yes, if you have severe damage to your nose then rhinoplasty is your only remaining option. But that kind of damage is more rare. You shouldn't feel self conscious about the nose you were born with just for society's unrealistic standards of beauty... And as Michael Jackson has previously proven, once you get surgery you can end up becoming obsessed with the shape of your nose and always looking to change it more and more.

PERSONALIZED HELP

I am getting a lot of requests from people wanting personalized advice about their nose and what nose exercises they should do, how often they should do them, special circumstances,  etc. My advice is to follow the instructions listed above and on other posts I have made about nose exercises.

If you are contacting me asking me for personalized help - basically asking for my services in aiding you with your nose exercises, then I will need to charge you my personal training rate ($50 per hour) for my services.

I know this is not the answer many of you are looking for. I have already answered many of the frequently asked questions below in the comments section, and answered many emails from people asking for help with their nose exercises - but I am a busy person and the emails have reached a point where I need to start charging for this service because I cannot answer all of them.

Best of luck with your nose exercises!

Muscle Pain - What is it and what to do about it

Do you get muscle pain after exercising? Its normal, but what is it and what should we do about it?

Muscle soreness is caused by a build-up of lactic acid in the muscles. Sometimes the pain is delayed, but usually the soreness tends to show up between 24-48 hours and is commonly called "DOMS" (delayed onset muscle soreness) after exercise.

Everyone gets it too. It's not unique to beginners or bodybuilders. Anyone who strains/rips their muscles is going to experience soreness either soon after or a delayed response. Sometimes the delay is caused by adrenaline and other pain-killing hormones in your system so you simply don't notice the pain until later. This is common for boxers for example who experience pain while fighting in the ring, but the real pain doesn't happen until after the match is over and they can barely stand due to all the pain.

Every time that you exercise and especially when you try new things such as exercises you've never done before, or trying heavier weights or by adding time to the routine, your muscles are simply not used to the demand. What happens is the tiny muscle fibers tear and break, and then they heal and fill in the muscle void with new muscle tissue so that you can handle that same load of work the next time with less effort and less pain. A little muscle soreness is a good thing. Hence the saying NO PAIN, NO GAIN. Muscle pain means that you have challenged your body and that it is now healing and building new muscle tissue.

Example

Lets say you don't normally do situps and your core muscles aren't the greatest. So one day you do 300 situps and that night and the day after your abs hurt. But two days later if you try to do 300 situps again, it will be easier the 2nd time around and you will experience less pain. This is because you've healed and built up more muscle in that region during the healing process. If you kept doing 300 situps every 2 days for a month by the end of the month you would be experiencing almost no pain and your ab muscles would be significantly stronger.

So regardless of whether you are doing weightlifting or ab workouts or even cardio, you are going to experience muscle pain. Even archery causes muscle pain in your arms and back if you aren't used to the poundage of the bow.

So what can you do about it?

#1. Only exercise those same muscles every 2 days so you can rest and heal in-between and build up your strength/endurance.

#2. Don't overdo it on the weights. Make gradual improvements on how much weight you are lifting. I know its fun to try and lift your maximum amount, but I only recommend doing that once per month and then keeping a record of what your maximum was.

#3. Stretching / Yoga. Stretching and yoga can help prevent / decrease muscle soreness.

#4. Take a cold bath or shower when you experience muscle soreness. Its really cold, but it helps numb the pain.

#5. Eat lots of beans, nuts, etc after a workout. Or a protein shake or protein bar. The extra protein will help build/repair muscle tissue faster. I don't recommend meat because the protein content in meat isn't as high as people like to think it is. eg. Pork chops are only 18% protein.

#6. Do NOT exercise muscles that are already sore. They're trying to heal. Focus your workout on different muscles on days when your muscles are so. eg. Some people like to alternate weightlifting on one day with cardio on the next. Or alternatively upper body on one day and lower body on the next.

#7. As a last resort, pain killers. Pay attention and learn what is actually in them however. A common painkiller you can find in a pharmacy for bodybuilders is actually just Tylenol 650 mg - which is the same thing people take for arthritis pain. So if you do go that way, look at the prices because seniors pay less for arthritis pills than bodybuilders do for muscle relaxers, even though its the same ingredient.

Always remember that pain is temporary. The feeling of achieving your goals lasts forever.

Vitamins - Expensive Urine or Worthwhile Investment?

You may have heard from various sources that vitamins just make "expensive urine". The argument is that the human body doesn't absorb all the vitamins we consume and that much of it is disposed of via urination.

However before you throw all your vitamins away and refuse to ever buy another vitamin, lets stop and pause whether that kind of knee-jerk reaction is necessary.

First. What is the purpose of vitamin pills?

It is to make certain that you are getting enough healthy vitamins in your diet, especially if you aren't always eating healthy. Extra vitamins means healthier well-being, stronger immune system, less toxins in your system, less need to store fat and your body tissue heals faster when you have lots of vitamins in your system. Ultimately it means that if you forget to eat enough veggies in a particular day at least you are still getting some.

Second. How much of it really is disposed via urination?

This answer varies depending on the source and also on the person. Urine consists of water and the waste from the foods that we eat and the fluids we drink. It also can include dead blood cells and other materials the body wants to get rid of, which can change the colour of your urine. eg. Eat too many carrots and your urine will turn orange.

Urine production is controlled by the kidneys. Your kidneys only remove things from your bloodstream when there is too much of it, meaning an excess amount of it that you don't need. So in the above example of eating too many carrots, you end up with too much Vitamin C in your blood and your kidney's remove some of it.

So what really matters is the quantity of vitamins you are ingesting as to whether any of it is being disposed of via urination.


This confusion about disposal relates to reporters misquoting British researcher Professor Brian Ratcliffe of Robert Gordon University in Aberdeen who says that in his studies the human body disposes of as much as 75% of our vitamin intake, which sounds like a lot... But what reporters often forget to mention is that his research involved test subjects taking a 1.5 gram Vitamin C supplement (the equivalent of more than 20 oranges worth of Vitamin C). So the lesson people need to learn from this is that reporters love sound bytes and skipping over the part where test subjects were taking 20 oranges worth Vitamin C.

So based on that measurement, you can eat 5 oranges and your urine won't change colour and no vitamins will be wasted, but if you eat 6 your urine might change colour a bit.

Third. If quantity is such a concern, how much should we take?

It varies depending on your body's size and your level of physical activity. If you are robust and exercise a lot you are going to need more vitamins. If you're thin and almost never exercise your body evidently doesn't need much, but if you're trying to maintain your health it wouldn't hurt to be taking a small amount of vitamins.

There a lot of different vitamin pill companies out there. There are even rating systems for which multivitamins pack the most punch. So if you're just taking a Life brand multivitamin, then yes, you are not wasting any of it because the dosage is comparatively low. But if you're taking a very expensive "five star" multivitamin with a high dosage, then yes, you are more likely to be taking an excess of vitamins and some of it will be disposed of via urine.

But does it hurt you to be taking extra? No, it won't. It might hurt your wallet a little more if you're worried about that sort of thing.

The rule of thumb when it comes to dosage is that regular people who just want to maintain their health should take a regular joe multivitamin and then not worry about it. But if you're an athlete, a bodybuilder or you've recently suffered an injury and want it to heal faster... then getting the more expensive vitamins makes good logical sense.

Want some interesting facts about vitamins?

Too much caffeine or alcohol can turn your urine clear as your kidneys work hard to dispose of the chemicals.

Dark yellow means you are dehydrated and need to drink more water.

Bright yellow is from Vitamin B2, also known as riboflavon.

If you currently take a multivitamin and your urine is not changing color, it actually means that you are not receiving a sufficient amount. (Therefore don't worry, you aren't wasting any money!)

Less than 25% of Americans take enough Vitamin C on a daily basis.

You would need to regiment your food intake to make certain you are getting enough vitamins on a daily basis. Most people don't have time for that so the short cut is to take a multivitamin pill.

The therapeutic use of vitamin supplements can both treat and prevent serious disease by having vitamins in your system able to help fight off infection and cancer.

When in doubt about whether you should be taking extra vitamins then consult a nutritionist.

Heart Rate Targeting for Aerobic Efficiency

Trying to attain a specific heart rate during aerobic activities is one way to increase your overall fitness and endurance (and the strength of your heart).

Monitoring your heart rate by taking your pulse is the best way to see if you are working at the correct intensity to be getting a full workout. If your heart rate is above or below the acceptable levels, you should either increase or decrease your effort.

40-70% MHR = Active Living Zone - Best for "fat burning" and general health. Work at the level that meets your needs.

60-90% MHR = Aerobic Zone - Best for improving efficiency of cardiovascular system.

60-70% MHR = Optimal Active/Aerobic Zone - This is the best zone to get all the benefits of fat burning, general health and improving your cardiovascular system at the same time.

MHR = Maximum Heart Rate

HOW TO TAKE YOUR PULSE

When measuring your pulse use index and middle fingers. Never use your thumb since it has it's own pulse.

When you feel your pulse, count the beats for 10 seconds and then multiply your 10-second pulse rate by 6 to determine your pulse in Beats Per Minute (BPM). Alternatively you can also count for 15 seconds and then multiple by 4. It really depends on personal preference.

YOUR TARGET HEART RATE

Depending on your age and your physical condition your target heart rate will be very different. For athletes with strong hearts their heart rate will be 10% to 20% lower than a normal person because their heart is stronger and doesn't need as much effort to reach the same level of intensity.

You can also determine your target heart rate using the following mathematical formulas.

220-Age = Maximum Heart Rate (MHR)

MHR × 40% = Low level of Active Living Zone

MHR × 60% = Low level of Aerobic Zone

MHR × 70% = High level of Active Living Zone

MHR × 90% = High level of Aerobic Zone

MHR × 65% = Is the halfway point between 40% and 90% and inbetween 60% and 70%, making it within your Optimal Fat Burn / Aerobic Zone.

Thus 220 - Your Age x 65% - Your Optimal Active/Aerobic Zone

Example: If you are 40 years old your MHR = 180. Times that by 0.65 to get 117, which is your optimal heart rate.

THE TALK TEST

A great and easy way to determine what level of activity you are doing is to do the "Talk Test." Can you manage to carry on a conversation while being active? Then chances are you are working within your Active Living Zone. If conversation is impossible because you are too busy trying to breathe then you are within the aerobic zone.

Now Certified by ELITE Trainers

I am now Certified as a Level One Personal Trainer by ELITE Trainers. The ELITE test is really freaking hard. It took me 4 days just to finish the test.

I am not kidding. It has 100 essay questions and you're expected to write a lot on each question. Its like running a marathon, except they're testing your knowledge of various exercises, body types, cardio, weightlifting, stretching, vitamins, supplements, how to make small talk, how to motivate clients, everything... it is a freaking grueling test.

But at least now I am "certified". That is the really stupid thing about the whole certification nonsense. There is no legal requirement to be a certified personal trainer. Its purely a social protocol. Anyone can become a personal trainer, but being certified really helps when it comes to advertising and getting new clients.

I am also thinking of getting my certification to become a Nutritional Consultant - which again, there is no requirement to do that, it is just handy to have because it looks good when trying to attract new clients. Which means I would have to write another test... another 100 essay questions on nutrition. And then the waiting to see if I failed.

That is the really tricky part with ELITE Trainers. You have to score 86 to 100% to pass the test. If you score 85% then you failed. They set their standards really high. I scored 88% on the Personal Trainer test, so I managed to pass, but I am not sure if I want to repeat that process because it was so incredibly difficult.

ELITE uses a ranking system whereby you can become a Level Two, Level Three, etc in various fields including Nutritional Consultant, Personal Trainer, Sports Instructor, Weightlifting / Bodybuilding Instructor, Yoga Teacher. The ranking system goes all the way up to Level Ten and you can only take the next level if you wait 6 months. So in six months I may go back and take the Level Two Test... but for now I shall just wait and see.

I might also get the Sports Instructor certification, seeing as I currently teach archery, boxing, ice skating and swimming, but its kind of unnecessary. I shall think about it. I am not certain I need another certification just for attracting clients.

Anatomical Terms for Athletes

Ever had a personal trainer refer to a part of the body using a word you didn't know? Well here is a handy guide to the various body parts / muscles most commonly referred to and likely a few you didn't know.

Well here is a two handy diagrams showing all the muscles of the human body so you can take note of the names of muscles you didn't know before. Also important if you ever get a sports injury and want to tell the doc where you hurt yourself.

If you are ever in doubt ask your personal trainer to slow down and explain which muscles they mean exactly. It never hurts to ask.

If you live in Toronto (or any other major city) you can also find lots of bookstores that will have a variety of anatomy books which can explain what you are looking for. Try to find an anatomy book that is more attuned to exercising.

In the future I may even post reviews on books I think are particularly useful.

New Domain Name!

If you've been here before you may notice that this website is now www.cardiotrek.ca.

Special thanks to Jim Garvin from local Toronto company SiteAction.com for helping to setup the domain name.

New Logos for Cardio Trek

Updated the logos and site navigation.

Marilyn Monroe's Diet and Exercise Routine

The September 1952 issue of Pageant magazine gave details on Marilyn Monroe’s diet and exercise routines, written by Marilyn Monroe herself.

The entries given in the magazine detail a morning exercise routine and a diet composed mostly of protein, milk and lots of carrots.

How I Stay in Shape

By Marilyn Monroe

“Frankly, I’ve never considered my own figure so exceptional; until quite recently, I seldom gave it any thought at all. My biggest single concern used to be getting enough to eat. Now I have to worry about eating too much. I never used to bother with exercises. Now I spend at least 10 minutes each morning working out with small weights. I have evolved my own exercises, for the muscles I wish to keep firm, and I know they are right for me because I can feel them putting the proper muscles into play as I exercise.”

She Doesn’t Like To Feel Regimented

“EXERCISE. Each morning, after I brush my teeth, wash my face and shake off the first deep layer of sleep, I lie down on the floor beside my bed and begin my first exercise. It is a simple bust-firming routine which consists of lifting five-pound weights from a spread-eagle arm position to a point directly above my head. I do this 15 times, slowly. I repeat the exercise another 15 times from a position with my arms above my head. Then, with my arms at a 45-degree angle from the floor, I move my weights in circles until I’m tired. I don’t count rhythmically like the exercise people on the radio; I couldn’t stand exercise if I had to feel regimented about it.”

How to Feel Blond All Over

“SPORTS. I have never cared especially for outdoor sports, and have no desire to excel at tennis, swimming or golf. I’ll leave those things to the men. Despite its great vogue in California, I don’t think sun-tanned skin is any more attractive than white skin, or any healthier, for that matter. I’m personally opposed to a deep tan because I like to feel blond all over.

By nature, I suppose I have a languorous disposition. I hate to do things in a hurried, tense atmosphere, and it is virtually impossible for me to spring out of bed in the morning. On Sunday, which is my one day of total leisure, I sometimes take two hours to wake up, luxuriating in every last moment of drowsiness. Depending on my activities, I sleep between five and ten hours every night. I sleep in an extra-wide single bed, and I use only one heavy down comforter over me, summer or winter. I have never been able to wear pajamas or creepy nightgowns; they disturb my sleep.”

A Set of Bizarre Eating Habits

“BREAKFAST. I’ve been told that my eating habits are absolutely bizarre, but I don’t think so. Before I take my morning shower, I start warming a cup of milk on the hot plate I keep in my hotel room. When it’s hot, I break two raw eggs into the milk, whip them up with a fork, and drink them while I’m dressing. I supplement this with a multi-vitamin pill, and I doubt if any doctor could recommend a more nourishing breakfast for a working girl in a hurry.

DINNER. My dinners at home are startlingly simple. Every night I stop at the market near my hotel and pick up a steak, lamb chops or some liver, which I broil in the electric oven in my room. I usually eat four or five raw carrots with my meat, and that is all. I must be part rabbit; I never get bored with raw carrots.

P.S. It’s a good thing, I suppose, that I eat simply during the day, for in recent months I have developed the habit of stopping off at Wil Wright’s ice cream parlor for a hot fudge sundae on my way home from my evening drama classes. I’m sure that I couldn’t allow myself this indulgence were it not that my normal diet is composed almost totally of protein foods.”

According to photography of Marilyn Monroe she also enjoyed light weightlifting, jogging, yoga and horseback riding. She even tried archery, although judging by her form wasn't particularly good at it. (William Shatner also does archery, but he is GOOD at it.)

This historic look at how Marilyn Monroe kept in good shape, and she had a figure many women still aspire to, also makes for good inspiration because it makes you realize that if she could do it so can you.

And being able to inspire people to exercise is more than merely motivating them. Inspiration becomes a constant motivation that you can keep returning to, that reminds you of what your goals are and why you first started exercising.

What good are Fat Calipers?

Tape measures aren't very accurate because of three reasons.

#1. It doesn't account for muscular changes under the fat. If you build up or lose muscle you won't be able to tell using a tape measure.

#2. Fat can shift around easily, making it difficult to get an accurate measurement.

#3. Tape measures don't measure the actual amount of fat you have.

When it comes to getting a more accurate measurement body fat calipers are one of the best ways to determine how fit you are and how fat you are.

BMI (body mass index) readings are also problematic because it doesn't measure muscle tone either. According to BMI many bodybuilders are overweight or even obese because they're carrying around a lot more muscle weight.

Same goes with just measuring your weight on the ol' foot scales.

Scales, BMI and tape measurements cannot differentiate between fat and muscle weight. A person can gain an inch in their waist (and freak out more than likely) but that could very well be muscle under the fat, and it probably shows in a more defined midsection, but on someone who has a round belly they would think they've become fatter. It is also possible to be very thin but still have high body fat, which is also very unhealthy and a source for chronic diseases.


 The disadvantage of body fat calipers is that they take getting used to and you have to learn how to use them. There are also different types of calipers, including some that require another person to take the reading for you. Considering that "pinching an inch" on your belly with someone helping you is not something everyone feels comfortable having done to them, it's advisable to start with a model of body fat caliper which allows self-readings in order to spare yourself embarrassment.

Try to find a body fat caliper kit that comes with instructions, body fat charts and a journal for personal progress tracking. You are more likely to succeed in your goals if you can measure and accurately see your progress.

Of course no amount of measuring will compare with the feeling of confidence when you look in the mirror.

MISSION STATEMENT

The goal of this blog is Threefold:

#1. To incease our fitness by exploring different exercises people can do. The focus will be on cardio exercises, but other exercise types will also be explored because variety = fun, and I believe fitness should be fun.

#2. To create a community of fitness buffs. Anyone who wants to join this blog and post their own exercise ideas, thoughts and adventures are free to do so. Just contact charlesmoffat@charlesmoffat.com and I will send you an invitation to join.

#3. To promote myself as a personal trainer / weight loss specialist. Why? Because I enjoy helping people and I enjoy exercising. If I am good at it, sure, why not!